Retailers this week were assessing the success of the application of their analytics strategies to win greater share of customer holiday shopping dollars, and according to the early returns, it looks to be a good season.
Polly Mitchell-Guthrie, SAS R&D Project and Program Management, 12/1/2016
In honor of this week's #GivingTuesday, which "harnesses the potential of social media and the generosity of people around the world to bring about real change in their communities," I've been thinking about what constitutes "real change" and the role analytics can play on the many social issues our planet faces.
James M. Connolly, Editor of All Analytics, 11/30/2016
It's an understated reality in life -- business and personal -- that if half the people are doing something good, half the people aren't doing something good. If half of big businesses are seriously engaged in digital transformation, what the heck are the other 50% doing?
When Dorothy arrived in Oz in the movie The Wizard of Oz, she said to Toto, "I have a feeling we're not in Kansas anymore." Well, many marketers feel just as bewildered in the current IoT landscape, looking for the "ruby red slippers" that will engage customers.